Soap, Shampoo, and a towel?

Walpurgis is planning a spa day?

It looks for like laundry detergent to me.

I think it is one of those gifts you bring when you visit another family's home.

...Or a baby shower. Of sort.

I have no idea what it is, but I'm pretty sure the kana says "Smash EX".

I find kind of confusing that this has been on for over a year, but that there are so few tags on it, I managed a few, but I don't know about the others.