This drawing by Rella, shared through Miku's official Twitter account, is the main visual for the Hatsune Miku x Kyoto Nippon Festival Illustration Contest. As the title implies, this is an event to be held at the Kyoto Nippon Festival (starting October 25th until December 8th) that would feature Miku x Kyoto city themed illustrations chosen via a contest on Pixiv. In addition of having their artwork exhibited during the festival, each winner will be awarded with a decent amount of Japanese yen. More info about this here.