Alex Kidd (アレックスキッド Arekkusu Kiddo) is a fictional video game character whose popularity peaked during the late 80s and who was the protagonist of both a series of video games released by SEGA and their fictional universe, as well as in numerous spin-off merchandise such as novelizations and comics.
For a time he was the official mascot of the Sega Corporation, replacing Opa-Opa since 1987 until 1991, when Alex himself was replaced by Sonic the Hedgehog.
Alex Kidd was designed by female game character designer Kodama Rieko . Alex appears as a short boy (or teenager) with large ears and slightly monkey-like features, a red and yellow jumpsuit, and oversized hands.
Alex was the protagonist of several video games over the years, spanning various platforms, and appeared in the arcade and on the Sega Master System and the Sega Mega Drive/Genesis home consoles.
More recently Alex Kidd appeared in a Japan only Sega Dreamcast game called Segagaga. He is also an unlockable character in Sega Superstars Tennis, Sonic & Sega All-Stars Racing and Sonic & All-Stars Racing Transformed for various consoles.
