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we can do it!

A World War II propaganda poster by artist J. Howard Miller, depicting a muscular young woman in a work shirt and kerchief flexing her right biceps.

The poster was created to inspire factory workers at Westinghouse Electric (many of whom, like U.S. war workers generally, were women, due to the pressure places on the male workforce by the military draft).

The poster is often said to depict Rosie the Riveter, and to have been used to recruit more women into the war production effort. Neither legend is true. Miller did not intend the poster to depict Rosie the Riveter, nor was it used for general recruiting. Rather, its purpose was to exhort women (and men) who already worked for Westinghouse to work harder; the woman depicted in the poster is even wearing a Westinghouse employee badge on her shirt collar.

Examples

See also

  • Rosie the Riveter

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