yume kawaii

Literally "dreamy cute". A Japanese aesthetic and art movement defined by sugary pastels, overly girly aesthetics, and soft, dreamlike imagery. The name first started seeing use in around 2013, popularized by Ichigo Rinahamu.

Common visual elements include clouds, stars, magical girl motifs, hearts, bows and ribbons, wings, fluffy textures, toys, carousels, sweets, and rainbows. The usual palette tends to consist of whites, soft blues, purples, and pinks, with pastel yellow as a frequent accent color.

Many other Japanese aesthetics and fashion styles either directly evolved out of Yume Kawaii or were heavily influenced by it, including Yami Kawaii, Fairy Kei, Uchuu Kei, Tenshi Kaiwai and Heisei Retro.

Examples

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Notable Characters

• Cinnamoroll
• Galarian Ponyta
• Himemori Luna
• Little Twin Stars
• Manaka Laala
• Ootori Emu
• Reisa (Particularly her magical costume)
• Sylveon
• Unicorn
• Yumekawa Yui (Named after the style)

See also

• Decora
• Heisei Retro
• Yami Kawaii
• Tag Group:Fashion style
• Tag Group:Visual aesthetic

External links

• Aesthetics Wiki: Yume Kawaii

The following tags implicate this tag: fairy_kei (learn more).